Simple Strategies For Communicating Health Information

Julie Downs, Carnegie Mellon University, USA
Jessica Wisdom, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
Passers-by in public locations were offered a free snack in exchange for completing a survey. Providing calorie information led participants to choose slightly lower-calorie snacks compared to providing no nutritional information, but providing heuristic cues about the healthfulness of snacks appeared to be more effective.
[ to cite ]:
Julie Downs, Jessica Wisdom, and George Loewenstein (2011) ,"Simple Strategies For Communicating Health Information", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.