Would You Like to Downsize That Meal? Prompting Self-Control Is More Effective Than Calorie Labeling in Reducing Calorie Consumption in Fast Food Meals

Janet Schwartz, Duke University, USA
Jason Riis, Harvard Business School, USA
Brian Elbel, New York University, USA
Dan Ariely, Duke University, USA
Two field experiments were conducted at a fast food restaurant. A downsizing portion control opportunity (to “cut over 200 calories from your meal” by taking a smaller portion) led to significant calorie savings. Adding calorie labels to the menu in Study 2 did not lead to a calorie reduction.
[ to cite ]:
Janet Schwartz, Jason Riis, Brian Elbel, and Dan Ariely (2011) ,"Would You Like to Downsize That Meal? Prompting Self-Control Is More Effective Than Calorie Labeling in Reducing Calorie Consumption in Fast Food Meals", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.