Roundtable Session : Compliments, Critiques, and Consumption: the Effects of Word-Of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings. (Open to All)

Renee Gosline, MIT Sloan School of Management, USA
Breagin Riley, Syracuse University, USA
Participants:
Breagin Riley , Syracuse University, USA
Kent Grayson , Northwestern University, USA
Aronte Bennett , Villanova University, USA
Tiffany White , University of Illinois, USA
David Dubois , Northwestern University, USA
Jeff Lee , Harvard Business School, USA
Lora Harding , Northwestern University, USA
Omar Woodham , Syracuse University, USA

The importance of social networks has been underscored in the Marketing literature. Nevertheless, the impact of the feedback source (strength and nature of the relationship), and the content of the message (valence) are not yet fully understood. This roundtable will deepen our understanding of advice acceptance and sharing in socially-embedded consumer settings.
[ to cite ]:
Renee Gosline and Breagin Riley (2011) ,"Roundtable Session : Compliments, Critiques, and Consumption: the Effects of Word-Of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings. (Open to All)", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.