The Impact of Negative Information on Perceptions of Own Country Products: a New Perspective on Country of Origin and Its Influence on Consumer Behavior

Rania Semaan, Baruch College, USA
Chen-Ho Chao, Baruch College, USA
Andreas Grein, Baruch College, USA
Past research on the country of origin construct leaves a number of questions as to the role this plays in consumer purchase decisions. This research considers the role of social and group identity in determining domestic product choices when negative country image is salient. We report one experiment that shows that negative country image does not necessarily lead to decreased purchase intentions.
[ to cite ]:
Rania Semaan, Chen-Ho Chao, and Andreas Grein (2011) ,"The Impact of Negative Information on Perceptions of Own Country Products: a New Perspective on Country of Origin and Its Influence on Consumer Behavior", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.