Quality and Quantity of Food Consumption: Role of Emotion and Social Capital

Alice Labban, McGill University, Canada
Spencer Moore, Queen's University, Canada
Laurette Dubé, McGill University, Canada
This research links regulatory focus and temporal construal theory for a clearer understanding of the role of emotion and social capital in influencing the quantity and quality of food consumed. In a sample of 787 we show that emotion and social capital have a great effect on food consumption and on whether individuals decide to approach/avoid healthy/unhealthy behaviors.
[ to cite ]:
Alice Labban, Spencer Moore, and Laurette Dubé (2011) ,"Quality and Quantity of Food Consumption: Role of Emotion and Social Capital", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.