He Or I Determines What Or How: Effects of Visual Perspective on Perceived Self Change and Choice

Camille S. Johnson, Stanford University, USA
Dirk Smeesters, Erasmus University Rotterdam, The Netherlands
S. Christian Wheeler, Stanford University, USA
People are shown to use different types of information (metacognitions vs. retrieval content) when estimating self-change from the first- versus third-person perspective. This, in conjunction with comparison goals (for stability versus change) and the difficulty of the task determines both extent of perceived change as well as product preference.
[ to cite ]:
Camille S. Johnson, Dirk Smeesters, and S. Christian Wheeler (2011) ,"He Or I Determines What Or How: Effects of Visual Perspective on Perceived Self Change and Choice", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.