Opposing Selves: How American and Moral Identity Interact With the Psychology of International War to Undermine Charitable Giving to Foreign Civilians

Stephanie Finnel, University of Pennsylvania, USA
Americus Reed II, University of Pennsylvania, USA
Karl Aquino, University of British Columbia, Canada
U.S. consumers who justified war’s humanitarian casualties were less supportive of charities benefiting civilians in distant countries, particularly when American (moral) identity was relatively more (less) activated. Thus the tactics used to promote war (justifying casualties, heightening national pride) may have unintended spillover effects, reducing charitableness toward distant others.
[ to cite ]:
Stephanie Finnel, Americus Reed II, and Karl Aquino (2011) ,"Opposing Selves: How American and Moral Identity Interact With the Psychology of International War to Undermine Charitable Giving to Foreign Civilians ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.