Understanding the “Self” in Self-Control: the Effects of Connectedness to Future Self on Far-Sightedness

Daniel M. Bartels, University of Chicago, USA
Kerry F. Milch, Columbia University, USA
Oleg Urminsky, University of Chicago, USA
Self-control involves overcoming immediate temptations for the sake of delayed benefits. When the future self is seen as more continuous with one’s current self-defining properties, people’s plans are more far-sighted, they exercise more self-control, and they are more willing to incur costs for future (health) benefits.
[ to cite ]:
Daniel M. Bartels, Kerry F. Milch, and Oleg Urminsky (2011) ,"Understanding the “Self” in Self-Control: the Effects of Connectedness to Future Self on Far-Sightedness", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.