Compulsive Buying - Also a Male Problem?

Mirja Hubert, Zeppelin University, Germany
Marco Hubert, Zeppelin University, Germany
Oliver B. Büttner, Zeppelin University, Germany
Arnd Florack, Peter Kenning, Zeppelin University, Germany; Zeppelin University, Germany
In two studies we used IAT and fMRI to investigate automatic processes and neural correlates of men with compulsive-buying-tendencies. Results show more positive brand-associations and activations in reward-related brain areas for consumers with higher compulsive-buying-tendencies. Thus, compulsive buying might not just be a problem for women, but also for men.
[ to cite ]:
Mirja Hubert, Marco Hubert, Oliver B. Büttner, and Arnd Florack, Peter Kenning (2011) ,"Compulsive Buying - Also a Male Problem?", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.