Empathy Drivers in the Uncanny Valley

Kristen Smirnov, University of Alberta, Canada
John Pracejus, University of Alberta, Canada
The “Uncanny Valley” theory states that figures that are almost, but not entirely human will unsettle the viewer. Investigating this with an eye toward empathic drivers of this reaction discovered that level of viewer imagination and fantasy intensifies this behavior.
[ to cite ]:
Kristen Smirnov and John Pracejus (2011) ,"Empathy Drivers in the Uncanny Valley", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.