Defeating Depletion: How Self-Control Can Increase Self-Regulatory Resources

Uzma Khan, Stanford University, USA
Amar Cheema, University of Virginia, USA
We show that initial self-regulation may deplete or augment self-control resources depending on its temporal pattern. When self-regulation becomes harder over time (listen to increasingly aversive sounds) it leads to depletion, whereas when self-regulation becomes easier over time (listen to progressively less unpleasant sounds) it leads to greater self-control subsequently.
[ to cite ]:
Uzma Khan and Amar Cheema (2011) ,"Defeating Depletion: How Self-Control Can Increase Self-Regulatory Resources ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.