Distance Makes the Will Grow Weaker: When Distance Hinders Self-Control

Lawrence Williams, University of Colorado, USA
An Tran, University of Colorado, USA
John Bargh, Yale University, USA
Psychological distance and abstract construal are closely linked, but do these concepts always produce the same effects? Whereas previous investigations have shown that abstract thinking facilitates self-control, we show that physical distance can hurt self-control by making temptations seem less dangerous and by attenuating anticipatory guilt during self-control dilemmas
[ to cite ]:
Lawrence Williams, An Tran, and John Bargh (2011) ,"Distance Makes the Will Grow Weaker: When Distance Hinders Self-Control ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.