Processing Fluency and Satiation

Jeff Galak, Carnegie Mellon University, USA
Joseph Redden, University of Minnesota, USA
One antecedent to satiation is the degree to which an individual recalls past consumption experiences. Across three studies and three domains we demonstrate that while memory for past experiences is central in informing satiation, the subjective feeling of how much one has consumed is as important.
[ to cite ]:
Jeff Galak and Joseph Redden (2011) ,"Processing Fluency and Satiation", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.