Thought For Food: Top-Down Processes Moderate Sensory-Specific Satiation

Young Eun Huh, Carnegie Mellon University, USA
Carey Morewedge, Carnegie Mellon University, USA
Joachim Vosgerau, Carnegie Mellon University, USA
We demonstrate that satiation can occur with imagined consumption alone. Participants who imagined eating more food subsequently consumed less of it than did those who imagined eating less of that food, another food, or simply imagined moving it. Our results suggest that top-down processes can engender satiety.
[ to cite ]:
Young Eun Huh, Carey Morewedge, and Joachim Vosgerau (2011) ,"Thought For Food: Top-Down Processes Moderate Sensory-Specific Satiation", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.