Consuming Stardust: the Consumption of Celebrities Beyond Product Endorsements

Diego Rinallo, Bocconi University, Italy
Edoardo Savi, Independent scholar
In this paper, we contribute to theory on the role played by celebrities in today’s consumer culture through an interpretive study that introduces the idea of three different layers of celebrity: the performer, the character and the private self, each of which is associated to specific consumption practices.
[ to cite ]:
Diego Rinallo and Edoardo Savi (2011) ,"Consuming Stardust: the Consumption of Celebrities Beyond Product Endorsements ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.