The Ab Identification Survey: Identifying Absolute Versus Relative Determinants of Happiness

Christopher Hsee , University of Chicago, USA
Adelle Yang , University of Chicago, USA
This article introduces a simple survey method to distinguish between two types of variables that affect happiness – type A, which exerts an absolute effect on happiness, and type B, which affects happiness only through social comparison. The authors validated the method and used it on a variety of naturally-occurring variables.
[ to cite ]:
Christopher Hsee and Adelle Yang (2011) ,"The Ab Identification Survey: Identifying Absolute Versus Relative Determinants of Happiness", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.