The Role of the Marketplace in the Immigrant Women’S Negotiation of Place Within the Dominated Space

Zuzana Chytkova, University of Pisa, Italy
In contexts in which the immigration is a relatively recent phenomenon, the market becomes a dominated space, in which the immigrants’ subjectivities are defined in a certain way. The immigrant women draw on the marketplace representation of the modern woman to negotiate, through the practices of everyday life, the place assigned to them.
[ to cite ]:
Zuzana Chytkova (2011) ,"The Role of the Marketplace in the Immigrant Women’S Negotiation of Place Within the Dominated Space ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.