Can Consumers Make Smarter Investment Decisions By Improving Their Affective Forecasting?

Karthik Easwar , Ohio State University, USA
Patricia West , Ohio State University, USA
We explore whether improving affective forecasting can improve investment decisions. Participants made investment decisions either with or without forecasting error feedback. Results indicate that simple experience was enough to improve affective forecasting while explicit feedback only had a marginal effect.
[ to cite ]:
Karthik Easwar and Patricia West (2011) ,"Can Consumers Make Smarter Investment Decisions By Improving Their Affective Forecasting? ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.