Motivated Underpinnings of the Impact Bias in Affective Forecasts

Eva Buechel , University of Miami, USA
Carey Morewedge , Carnegie Mellon University, USA
Joachim Vosgerau , Carnegie Mellon University, USA
We suggest that the impact bias may occur to motivate subsequent behavior. We demonstrate more extreme affective forecasts for personally important and mutable events. Further, the extremity of affective forecasts determines the effort forecasters expend to produce desired outcomes.
[ to cite ]:
Eva Buechel , Carey Morewedge , and Joachim Vosgerau (2011) ,"Motivated Underpinnings of the Impact Bias in Affective Forecasts", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.