The Influence of Front-Of-Pack Nutrition Labels on Consumers’ Food Choices At the Point of Purchase and the Point of Consumption

Joerg Koenigstorfer, Saarland University, Germany
Andrea Groeppel-Klein, Saarland University, Germany
Friederike Kamm, Saarland University, Germany
This article assesses whether front-of-pack nutrition labeling is effective in stimulating healthy food choices. A projective photo-elicitation study and a laboratory experiment were conducted. The results show that labels – if noticed – influence choices at the point of purchase but are disregarded when consumers prepare and eat their family meal at home.
[ to cite ]:
Joerg Koenigstorfer, Andrea Groeppel-Klein, and Friederike Kamm (2011) ,"The Influence of Front-Of-Pack Nutrition Labels on Consumers’ Food Choices At the Point of Purchase and the Point of Consumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.