The Beauty Penalty: Too Sexy For the Job?

Meng Zhu, Carnegie Mellon University, USA
Joachim Vosgerau, Carnegie Mellon University, USA
Uri Simonsohn, University of Pennsylvania, USA
We propose that the beauty premium?attractive workers are treated more favorably?reverses for activities that require analytical skills. We show that attractive individuals are perceived to have better social but worse analytical skills, which causes a beauty penalty (premium) when analytical (social) skills are more important.
[ to cite ]:
Meng Zhu, Joachim Vosgerau, and Uri Simonsohn (2011) ,"The Beauty Penalty: Too Sexy For the Job? ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.