When Does Metacognitive Experience Influence Preference? the Moderating Role of Construal Mindset

Claire Tsai, University of Toronto, Canada
Manoj Thomas, Cornell University, USA
Four studies show that consumers are less likely to use ease of processing as a cue for judgments when thinking abstractly than when thinking concretely. This is because abstract construal mindset primes people to extract the gist of the available information and omit less important cues such as metacognitive experiences.
[ to cite ]:
Claire Tsai and Manoj Thomas (2011) ,"When Does Metacognitive Experience Influence Preference? the Moderating Role of Construal Mindset ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.