Distracted By the Man in the Mirror: Focusing Attention on the Outside Body Reduces Responsiveness to Internal Signals in Food Intake

Evelien van de Veer, Wageningen University, The Netherlands
Erica van Herpen, Wageningen University, The Netherlands
Hans C.M. van Trijp, Wageningen University, The Netherlands
Paradoxically, western societies witness a simultaneous increase in the number of overweight individuals and in the emphasis on thinness and beauty ideals. We test the relationship between focusing on body appearance and compensation for food consumption and show that focusing on appearance hinders consumers in compensating for previous consumption.
[ to cite ]:
Evelien van de Veer, Erica van Herpen, and Hans C.M. van Trijp (2011) ,"Distracted By the Man in the Mirror: Focusing Attention on the Outside Body Reduces Responsiveness to Internal Signals in Food Intake", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.