The Effects of Circular and Linear Time Orientations on Personal Savings Estimates and Savings Behavior

Leona Tam, Old Dominon University, USA
Hanie Lee, Rice University, USA
Utpal Dholakia, Rice University, USA
We examined the effects of circular and linear time orientation on personal savings estimates and savings behavior. Results from two experimental studies revealed that people who applied a savings approach emphasizing circular time orientation, compared to linear time orientation, provided higher personal saving estimates and saved more money.
[ to cite ]:
Leona Tam, Hanie Lee, and Utpal Dholakia (2011) ,"The Effects of Circular and Linear Time Orientations on Personal Savings Estimates and Savings Behavior", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.