Message Framing of Health Communications: Effects on Pap Exam Attitude and Intention

Laurie Balbo, Grenoble University, France
Elizabeth Pomery, Yale University, USA
Marie-Laure Gavard-Perret, Université Pierre Mendes France, France
Peter Salovey, Yale University, USA
This research hypothesized that the fit between message framing and perceived behavior function would result in more favorable attitudes and stronger intentions to have a Pap exam. We predicted that under non-fit conditions, people experiencing greater perceived vulnerability would have more favorable attitudes and stronger intentions to follow the recommendation.
[ to cite ]:
Laurie Balbo, Elizabeth Pomery, Marie-Laure Gavard-Perret, and Peter Salovey (2011) ,"Message Framing of Health Communications: Effects on Pap Exam Attitude and Intention", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.