Roundtable Session : Barbara Stern’S Legacy to Consumer Research (Open to All)

Cristel Russell, University of Auckland, New Zealand
Stephen Gould, Baruch College, USA
Stephen Gould , Baruch College, USA
Aaron Ahuvia , University of Michigan - Dearborn, USA
Barbara Olsen , SUNY Old Westbury, USA
Brett Martin , Queensland University of Technology, Australia
Craig Thompson , University of Wisconsin - Madison, USA
David Mick , University of Virginia, USA
Ed McQuarrie , University of Santa Clara, USA
Eileen Fischer , York University, Canada
Jonathan Schroeder , University of Exeter, UK
Laurie Meamber , George Mason University, USA
Eric J. Arnould , University of Wyoming, USA
Jennifer Escalas , Vanderbilt University, USA
Margo Buchanan-Oliver , University of Auckland, New Zealand
Marla Royne Stafford , University of Memphis, USA
Michael Mulvey , University of Ottawa, Canada
Sandy Bennett , University of Auckland, New Zealand
Steven Kates , Simon Fraser University, Canada

Barbara B. Stern’s unique background in English literature and literary criticism brought to our field novel insights, methods, and contributions. This roundtable discussion brings together scholars who have worked directly with Barbara and those who have found her work inspirational to discuss her thriving legacy to consumer research.
[ to cite ]:
Cristel Russell and Stephen Gould (2011) ,"Roundtable Session : Barbara Stern’S Legacy to Consumer Research (Open to All)", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.