Rituals in Transition: Reciprocal Pig Feasts in Northeastern Rural China

Ann Veeck, Western Michigan University, USA
Hongyan Yu, Sun Yat-sen University, China
Gregory Veeck, Western Michigan University, USA
Examining a ritual in transition provides insight into the functions and meanings of ceremonial traditions. Based on a study of annual pig feasts in China, we analyze how rural rituals serve to affirm social networks that collectivize tasks that are necessary for survival and discuss under what conditions the rituals might be abandoned.
[ to cite ]:
Ann Veeck, Hongyan Yu, and Gregory Veeck (2011) ,"Rituals in Transition: Reciprocal Pig Feasts in Northeastern Rural China", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.