Bandwagon, Snob and Veblen Effects in Luxury Consumption

Minas Kastanakis, ESCP Europe, UK
George Balabanis, Cass Business School, UK
This paper develops and tests on a probability sample of 431 consumers a model that explains three different forms of luxury buying behaviors: Bandwagon, Snob and Veblen effect(s). The findings support the postulated relationships and have both theoretical interest as well as practical implications for practitioners in various luxury sectors.
[ to cite ]:
Minas Kastanakis and George Balabanis (2011) ,"Bandwagon, Snob and Veblen Effects in Luxury Consumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.