A Prognosis on Consumerism

Can Uslay, Chapman University, USA
Gokcen Coskuner-Balli, Chapman University, USA
In this article, we examine several emerging consumer trends and anticipate their implications for the future of the consumerism movement. We identify, discuss, and exemplify the reasons why a growing minority of consumers are resenting, and at times opposing current regulation and/or marketing practices regarding their rights to be safe, to be heard, to be informed, and to choose.
[ to cite ]:
Can Uslay and Gokcen Coskuner-Balli (2011) ,"A Prognosis on Consumerism", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.