You Snooze You Loose: Comparing the Roles of High Activity and Connectivity in Information Dissemination Over Online Social Networks

Andrew Stephen, INSEAD, France
Yaniv Dover, Hebrew University, Israel
Jacob Goldenberg, Hebrew University, Israel
Who should start something spreading over an online network? A well connected “hub” as past research suggests, or someone who “pumps” out new content very frequently? We compare these transmitter characteristics with respect to information diffusion in online networks across three studies (experiment, agent-based simulation, empirical analysis of Twitter data).
[ to cite ]:
Andrew Stephen, Yaniv Dover, and Jacob Goldenberg (2011) ,"You Snooze You Loose: Comparing the Roles of High Activity and Connectivity in Information Dissemination Over Online Social Networks", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.