Racial Preferences in Charitable Behavior Vary By Age of Recipient

Deborah Small, University of Pennsylvania, USA
Devin Pope, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA
We examine field data from an online charity where donors choose from among thousands of classrooms requesting aid. Relative to Caucasians, proposals with African Americans were 6.7% more likely to be funded for younger classrooms (pre-K-5th), but 2.5% less likely to be funded for older classrooms (6-12th grade).
[ to cite ]:
Deborah Small, Devin Pope, and Michael Norton (2011) ,"Racial Preferences in Charitable Behavior Vary By Age of Recipient ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.