Religious Influence on Consumer Behavior: From Kebab to Big Mac

Maria Petrescu, Enter affiliation ...
This study attempts to present the big picture of the influential relationship between religion, religiosity and consumer behavior. The paper reviews the main interactions between these concepts, using aspects from the structuralist theory on religion and cultural meaning theory. It also discusses materialism, reference groups’ influences, exposure and religious restrictions.
[ to cite ]:
Maria Petrescu (2011) ,"Religious Influence on Consumer Behavior: From Kebab to Big Mac", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.