Scope (In)Sensitivity ACRoss Time Perspectives: Affect As a Decision Making System of the Present

Hannah Chang, Singapore Management University, Singapore
Michel Tuan Pham, Columbia University, USA
We propose and demonstrate across four experiments that the scope-insensitivity bias, associated with affective valuation, is more likely to occur when consumers are thinking about the present but not when they are thinking about the future or about the past.
[ to cite ]:
Hannah Chang and Michel Tuan Pham (2011) ,"Scope (In)Sensitivity ACRoss Time Perspectives: Affect As a Decision Making System of the Present", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.