The Attractiveness of New Zealand As a University Study Destination: a Coo Study of Chinese Students

Sussie Celna Morrish, University of Canterbury, New Zealand
Jia Guo, Xi'an Xiang Rui Real Estate Co. Ltd., China
This study develops a model of COO factors affecting choices of study destination. Using in-depth interviews with Chinese students intending to study overseas, it finds that COO variables influencing their evaluation include: reputation, language, economic, social, legal, and geographic factors.
[ to cite ]:
Sussie Celna Morrish and Jia Guo (2011) ,"The Attractiveness of New Zealand As a University Study Destination: a Coo Study of Chinese Students ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.