Sustainability: a New Consumer Movement

Adam Schmidt, Saint Joseph's University, USA
Thomas Ferraro, Saint Joseph's University, USA
Diane M. Phillips, Saint Joseph's University, USA
Consumers define sustainability in different ways and enact a variety of different behaviors to construct, maintain, and enhance their sustainable lifestyles. Further, those resulting multi-dimensional lifestyles are clearly personal. They tap into deeply held values, connect to communities, and evoke strong emotions. Sustainability is a new consumer movement.
[ to cite ]:
Adam Schmidt, Thomas Ferraro, and Diane M. Phillips (2011) ,"Sustainability: a New Consumer Movement", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.