Inhibition Spill-Over: Sensations of Peeing Urgency Lead to Increased Impulse Control in Unrelated Domains

Mirjam Tuk, University of Twente, The Netherlands
Debra Trampe, University of Groningen, The Netherlands
Luk Warlop, K.U. Leuven, Belgium
We argue that people possess a general inhibition system. As an (unintended) consequence, inhibitory signals from one domain (increased bladder control) spill over to unrelated domains, resulting in increased impulse control. In 4 studies, we show inhibition spill-over effects from increased bladder control to intertemporal choice tasks and Stroop performance.
[ to cite ]:
Mirjam Tuk, Debra Trampe, and Luk Warlop (2011) ,"Inhibition Spill-Over: Sensations of Peeing Urgency Lead to Increased Impulse Control in Unrelated Domains", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.