Revisiting the Subculture: Fragmentation of the Social and the Venue For Contemporary Consumption

Emre Ulusoy, University of Texas - Pan American, USA
A. Fuat Firat, University of Texas - Pan American, USA
The cultural impulse for fragmentation and the change to presentational forms of resistance through the means of music are found to be key forces in the growth and multiplication of subcultures through which consumers increasingly participate in life and organize their consumption activities and preferences in and through these subcultures
[ to cite ]:
Emre Ulusoy and A. Fuat Firat (2011) ,"Revisiting the Subculture: Fragmentation of the Social and the Venue For Contemporary Consumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.