When Consumer Well-Being Meets Small Business Ownership: Transforming Financial Service Systems to Eradicate Disparate Treatment and Discrimination

Sterling A. Bone, Brigham Young University, USA
Glenn L. Christensen, Brigham Young University, USA
Jerome D. Williams, University of Texas at Austin, USA
Racial/ethnic minority consumers seeking to start their own businesses are among the most vulnerable to marketplace discrimination. In this paper we utilize transformative service research to disentangle and compare the socio-cultural barriers that different ethnic consumer groups experience in the financial service system.
[ to cite ]:
Sterling A. Bone, Glenn L. Christensen, and Jerome D. Williams (2011) ,"When Consumer Well-Being Meets Small Business Ownership: Transforming Financial Service Systems to Eradicate Disparate Treatment and Discrimination", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.