Consuming Label Information in Product Series

Lin Huang, University of Michigan, USA
This research examines the psychological avenues in processing extrinsic numerical cues and its verbal counterpart in the context of product series evaluation, which is affected by the mere choice of product labels on a newer generation with the membership being indexed either numerically or verbally. A theoretical model is proposed to account for this “label effect”.
[ to cite ]:
Lin Huang (2011) ,"Consuming Label Information in Product Series", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.