Networked Styles and Normalizing Taste Narratives

Zeynep Arsel, Concordia University, Canada
Jonathan Bean, UC Berkeley, USA
Through our analysis of the home design blog Apartment Therapy, we explore how a taste narrative —collectively shaped discourses of taste— functions as a distributed form of cultural authority. The taste narrative simultaneously serves as point of reference, incitement, and justification for participants in creating a coherent sense of place.
[ to cite ]:
Zeynep Arsel and Jonathan Bean (2011) ,"Networked Styles and Normalizing Taste Narratives ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.