Interiority in Consumer Culture

Jeppe Trolle Linnet, University of Southern Denmark, Odense, Denmark
In the analysis of consumer culture, the concept of interiority draws attention to dynamics of inside vs. outside. It hereby offers new and inspiring angles on the management of symbolic structures such as brands, and on the relation between the practices of marketers and the historical developments of society.
[ to cite ]:
Jeppe Trolle Linnet (2011) ,"Interiority in Consumer Culture", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.