When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change

Amitav Chakravarti, New York University, USA
Christina Fang, New York University, USA
Zur Shapira, New York University, USA
We document a novel effect with regards to change detection: reactions to change are systematically affected by the categorizations encountered in an unrelated, prior task. We find that unrelated, prior exposure to narrow (vs. broad) categorizations improves change detection abilities and leads to stronger reactions to change.
[ to cite ]:
Amitav Chakravarti, Christina Fang, and Zur Shapira (2011) ,"When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.