Satisfaction in the Context of Customer Co-Production:

David Hunt, University of Wyoming, USA
Stephanie Geiger Oneto, University of Wyoming, USA
Philip Varca, University of Wyoming, USA
We use dissonance theory to show that engagement in co-production leads to greater satisfaction with a specific product category. Significant differences in satisfaction were found in consumers engaged in different levels of co-production, suggesting that co-production activities provide additional value to consumers.
[ to cite ]:
David Hunt, Stephanie Geiger Oneto, and Philip Varca (2011) ,"Satisfaction in the Context of Customer Co-Production:", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.