Embiggeners and Ensmalleners: a Scale Measure of Perceived Risk and Benefits in Sharing Resources

Sommer Kapitan, University of Texas at San Antonio, USA
Rajesh Bhargave, University of Texas at San Antonio, USA
We develop the Embiggener/Ensmallener scale to measure individual differences in perceived risk and benefits in sharing resources. A pilot test indicates that embiggeners and ensmalleners differ not just in willingness to share, but also in their response to contextual factors, such as whether sharing occurs through lending vs. co-owning.
[ to cite ]:
Sommer Kapitan and Rajesh Bhargave (2011) ,"Embiggeners and Ensmalleners: a Scale Measure of Perceived Risk and Benefits in Sharing Resources", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.