The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption

Lily Lin, University of British Columbia, Canada
Brent McFerran, University of British Columbia, Canada
The current research examined the negative consequences of normalizing obesity. In two studies, we found that normalizing obesity lead to greater consumption of an unhealthy food item, resulted in the creation of meals with higher calories, and lowered one’s motivation to engage in a healthier lifestyle.
[ to cite ]:
Lily Lin and Brent McFerran (2011) ,"The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.