Haptic Experiences: a Touching Story of Impression Formation and Decision-Making

Joshua Ackerman, MIT, USA
Christopher Nocera, Harvard University, USA
John Bargh, Yale University, USA
Touch exerts powerful and dimension-specific influences on our judgments, even though we are often unaware of these influences. We show that incidental tactile experiences with weight (heaviness), texture (roughness) and malleability (hardness) shape our interpersonal impressions and the decisions we make in consumption domains.
[ to cite ]:
Joshua Ackerman, Christopher Nocera, and John Bargh (2011) ,"Haptic Experiences: a Touching Story of Impression Formation and Decision-Making ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.