Consumption As Contaminating Innocence: a Study of Children's Birthday Parties

Laura Jennings, Monash University, Australia
Jan Brace-Govan, Monash University, Australia
Are children’s birthday parties occasions for material abundance and the embrace of commercialism? A study of Australian mothers finds it not to be so. Consumption is to be managed to ensure it does not contaminate the innocence of childhood—especially in such a special context as a birthday party.
[ to cite ]:
Laura Jennings and Jan Brace-Govan (2011) ,"Consumption As Contaminating Innocence: a Study of Children's Birthday Parties", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.