Exposure to Healthy Food Increases the Appetite

Stacey Finkelstein, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA
We propose that exposure to health food labels can signal the health goal was met, which increases the strength of the conflicting motive to satisfy one’s appetite. This effect is stronger for less committed individuals who are more likely to infer progress on - without increasing commitment to- the health goal.
[ to cite ]:
Stacey Finkelstein and Ayelet Fishbach (2011) ,"Exposure to Healthy Food Increases the Appetite", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.