Social Networks and the Value of Collaborative User-Generated Content

Sam Ransbotham, Boston College, USA
Gerald Kane, Boston College, USA
Nicholas Lurie, Georgia Institute of Technology, USA
User-generated content is increasingly created through collaborations among multiple individuals. We find that the structure of the social network responsible for collaborative content impacts its value. Effects are stronger for newer content with the exception of network strength, which has a stronger impact on increasing viewership for older collaborative content.
[ to cite ]:
Sam Ransbotham, Gerald Kane, and Nicholas Lurie (2011) ,"Social Networks and the Value of Collaborative User-Generated Content", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.