Caught Between a Rock and a Hard Place: Adult Children’S Consumption of Care Services For Their Elderly Parents

Aimee Huff, University of Western Ontario, Canada
June Cotte, University of Western Ontario, Canada
We conducted interviews with adult children to understand the tensions involved elder care decisions for elderly parents. We propose that the tensions arise as children encounter two distinct cultural ideologies that have opposing implications for decisions about elder care services, and we demonstrate that marketplace solutions can actually problematize consumption.
[ to cite ]:
Aimee Huff and June Cotte (2011) ,"Caught Between a Rock and a Hard Place: Adult Children’S Consumption of Care Services For Their Elderly Parents", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.